Umbiko wemakethe yezingxenye zezimoto ezikhohlisayo uhlukaniswe izingxenye eziningi, okucacisa ukubaluleka kohlolo lwezibalo eminyakeni eyishumi ezayo (2020-2027).Lo mbiko uklanyelwe ukuhlangabezana nezidingo zezinhlangano ezifisa ukufaka izingxenye ezintsha zemakethe.Lezi zinyathelo zenziwa ikakhulukazi izinhlangano ezifuna ukwandisa iphothifoliyo yebhizinisi lazo futhi zithole inzuzo.Ukuhlola kusetshenziswa izindinganiso zokubika kusiza ukwandisa imakethe futhi kuqinise uhlelo.Lokhu kungathathwa njengesu lemakethe elihlakaniphile.Lelisu aligcini nje ngokusindisa isikhathi, kodwa futhi lilondoloza imali yenkampani.Imakethe yokubumba izingxenye zezimoto ikhule ngesivinini eminyakeni embalwa edlule futhi isithole ukukhula okukhulu.Kulinganiselwa ukuthi imakethe izokhula kakhulu ngesikhathi sokubikezela (okungukuthi kusukela ngo-2019 kuya ku-2026).Ukulandelela amathrendi adlule kubaluleke kakhulu, ngoba azonikeza umbono onemininingwane wamathrendi azayo.Ngokuqonda amathrendi akamuva, umbiko wokwenziwa kwezingxenye zezimoto ugcizelela izisusa ezikhona zemakethe, ubuthakathaka, amathuba nezinsongo.Ngenxa yobhubhane oluqhubekayo lwe-COVID-19, izinkampani eziningi zinqotshwe ukwehla kwezimakethe.Kumele kucace ukuthi imakethe yezingxenye zezimoto ingenye yezimboni ezinganqoba izinxushunxushu ezimakethe.Umbiko uhlinzeka ngolwazi olunemininingwane yangemuva mayelana nesimo semakethe futhi uphakamisa izinyathelo zokwandisa i-ROI nokwandisa amathuba esidingo semakethe entsha.Ucwaningo lwenze ukuhlaziya okuphelele kwekhwalithi nobuningi bezinto ezithinta imakethe, ngenhloso yokuhlaziywa okujulile kwezitayela zokukhula kwemakethe.Umbiko uhlose ukuhlinzeka ngemininingwane enembile mayelana nezimakethe zamanje nezikhulayo.Ngaphezu kwalokho, lo mbiko uhlanganisa ukuthuthukiswa kwezobuchwepheshe, ukuhlaziywa kwenani lemakethe, inani, kanye nezici zezomnotho ezincane nezinkulu ezithinta ukukhula komkhakha, kanye nemikhuba yakamuva yezimboni.Lo mbiko uhlanganisa ukuhlaziywa okubanzi kwababambe iqhaza bemakethe enkulu emakethe, kanye namaphrofayili abo ebhizinisi, izinhlelo zokunwetshwa namasu.Abahlanganyeli abakhulu abafundwe embikweni bahlanganisa: Ucwaningo lunikeza ukuhlaziywa kwemakethe okuningiliziwe kudatha yomlando, amathemba esikhathi esizayo osayizi wemakethe nomthamo, kanye nezinhlaka zokulawula kanye nezitayela zentuthuko.Lo mbiko uphinde wahlola ukuthambekela kwemakethe kanye nezidingo ezifundeni eziphambili zemakethe yezingxenye zezimoto zomhlaba wonke, futhi wenza ukuhlaziya okuningiliziwe kokuhlukaniswa kwemakethe nokuhlukaniswa kwemakethe.Umbiko uhlinzeka ngombono wesifunda okuhlanganisa usayizi wemakethe, inani, isabelo, inani kanye nokuhlaziywa kwezindleko.Ukwengeza, lo mbiko uhlinzeka ngokuhlaziywa okujulile kokungenisa nokuthekelisa, izilinganiso zokukhiqiza nokusetshenziswa, inzuzo yonke, ukukhiqizwa kwemali engenayo, ukuhlaziya izindleko kanye nolunye ulwazi olubalulekile oluhlobene nesimo sokuncintisana.Siyabonga ngokufunda umbiko wethu.Ngeminye imibuzo kanye nemibuzo eyenziwe ngezifiso, sicela usithinte.Ithimba lethu lizoqinisekisa ukuthi umbiko wenziwe ngendlela oyifisayo ukuze uhlangabezane nezidingo zakho.I-VMI isizindalwazi esisekelwe ku-BI esingasiza izinkulungwane zezinkampani emhlabeni wonke ukuthi ziqoqe imininingwane ngezimakethe ezisafufusa ezingaphezu kuka-20,000 nezimakethe ze-niche, ngaleyo ndlela zizisize zenze izinqumo ezibalulekile ezithinta imali engenayo.I-VMI ingasiza inhlangano yakho ukuthi ihlelele ikusasa, futhi ikunikeze indawo yonke enokuncintisana enamandla emakethe iyonke, kanye nokuhlaziywa okujulile kwezigaba zemakethe ngokwesifunda, izwe, ingxenye yemakethe kanye nabaholi bemakethe abakhulu.Idatha egciniwe ye-VMR isebenzisa amandla ayo okuqoqa idatha ukuze inikeze imininingwane mayelana namathrendi futhi ikusize unikeze izibikezelo ezinembile zesikhathi esizayo zezidingo zocwaningo lwemakethe.