E-New Jersey, e-USA, umbiko ubizwa ngokuthi “Umbiko Wokucwaninga Ngemakethe Yezinsimbi Zokusakaza”.Lo mbiko usekelwe ekuhlaziyeni okubanzi kwabahlaziyi futhi uqukethe ulwazi oluningiliziwe mayelana nemikhakha yezimakethe zomhlaba.Kubandakanya ukuhlolwa okuningiliziwe kwamathemba ebhizinisi kanye nemingcele eyisisekelo eyenza imatrix yokumaketha.
Lo mbiko wenza ucwaningo olunzulu lwekhwalithi kanye nomthamo emakethe yomhlaba.Ucwaningo lubheka zonke izici ezibalulekile zemakethe ngokugxila kudatha yomlando nesibikezelo.Umbiko uhlinzeka ngolwazi mayelana nokuhlaziywa kwe-SWOT kanye nemodeli yamandla amahlanu ka-Porter kanye nokuhlaziywa kwe-PESTEL.
Umbhalo wocwaningo lwemakethe yensimbi uhlinzeka ngemininingwane enemininingwane mayelana nezici zokushayela kanye nezithiyo, amathuba okukhula kwesifunda, usayizi wemakethe kanye nobubanzi bokuncintisana, abaqokelwe ezimakethe ezinkulu kanye nokuhlaziywa kwengxenye yemakethe.
Lo mbiko uhlose ukubala imininingwane ehlukahlukene kanye nezibuyekezo ezihlobene nemakethe yomhlaba, ngenkathi kuthuthukiswa amathuba ahlukahlukene okukhula athathwa njengokusekela ukukhula kwemakethe ngenani elikhulu ngesikhathi sokubikezela.Umbiko uhlinzeka ngemininingwane ejulile yemakethe yokusakazwa kwensimbi, kanye nezincazelo zemakethe kanye nezimo zemboni ezinemininingwane.
Isifinyezo esibanzi sizungeza ku-dynamics yemakethe.Lesi sigaba sihlanganisa imininingwane ngezinto ezishayelayo eziqhuba ukukhula kwemakethe yokukhipha izinsimbi, imingcele evimbelayo, amathuba okukhula akhona embonini, kanye nezindlela eziningi ezichaza imakethe yomhlaba.Lo mbiko uhlanganisa nedatha yamamodeli entengo nokuhlaziywa kochungechunge lwenani.Ngokusekelwe ezilinganisweni kanye nedatha yomlando, ukukhula okulindelekile kwemakethe ngesikhathi sokuhlaziya nakho kufakiwe kububanzi bocwaningo.
Umbiko wemakethe yensimbi unikeza imininingwane enemininingwane ngezinga lokukhula elihlanganisiwe lonyaka eliqoshwe imboni ngesikhathi sophenyo.Ukwengeza, lo mbiko uhlanganisa nokuthuthuka okuningi kwezobuchwepheshe kanye nezinto ezintsha, ezizothuthukisa amathuba embonini esikhathini esilindelekile.
Umbiko uphinde ucwaninge ukuhlukaniswa kwemakethe ngokusekelwe ezinhlotsheni zemikhiqizo enikezwa emakethe kanye nokusetshenziswa kwayo kokugcina/izinhlelo zokusebenza.
Lo mbiko uhlole kahle imakethe yokuphonsa izinsimbi ezifundeni nasemazweni ahlukene (izifunda), njenge-United States, Canada, Germany, France, United Kingdom, Italy, Russia, China, Japan, South Korea, India, Australia, Taiwan, Indonesia, Thailand, Malaysia, Philippines, Vietnam, Mexico, Brazil, Turkey, Saudi Arabia, UAE, njll.
•Ukuhlaziywa kwentengo okuphelele emkhakheni womkhiqizo, ububanzi bohlelo lokusebenza kanye nephethini yesifunda.•Ukuqonda okuphelele kwabahlanganyeli bemakethe abakhulu nezinkampani ezihamba phambili ezisebenza emakethe yokukhipha izinsimbi ukuze ziqonde amathemba okuncintisana emakethe yomhlaba.Ulwazi mayelana nohlelo lokulawula kanye nokungena kokutshalwa kwezimali okuvela kubabambiqhaza abaningi emakethe yomhlaba;• Ukuhlolwa okujulile kwamathrendi ahlukahlukene aqhuba ukukhula kwemakethe iyonke kanye nomthelela wazo ekubikezelweni kwezimakethe zomhlaba kanye namandla okuguquguqukayo • Iziqondiso ezichazayo, ezikhomba Izici ezibalulekile zemakethe yokukhipha izinsimbi kanye namathuba amaningi okukhula aqoshiwe ngokuningiliziwe.Izinkinga ezehlukene ezenzeka emakethe yomhlaba zibhalwe ngokuningiliziwe, okuzokhuthaza intuthuko ebalulekile
1. Ububanzi bocwaningo 2. Okufingqiwe 3. Usayizi wemakethe yokuphonsa insimbi yomkhiqizi 4. Ukukhiqizwa ngesifunda 5. Ukusetshenziswa ngesifunda 6. Usayizi wemakethe yokusakazwa kwensimbi ngohlobo 7. Ngokobukhulu bemakethe yokusakazwa kwensimbi yesicelo 8. Iphrofayela yomkhiqizi 9. Isibikezelo sokukhiqiza 10. Isibikezelo sokusetshenziswa 11. Hlaziya amakhasimende emaketangeni ezimboni akhuphuka nomfula12.Amathuba nezinselele, izinsongo kanye nezici ezinomthelela 13. Umphumela oyinhloko 14. isithasiselo

I-Verified market intelligence iyisevisi yedathabheyisi enamandla e-BI enganikeza izitayela zesibikezelo kanye nemininingwane yemakethe enembile ezimakethe zokulandelela ezingaphezu kuka-20,000, ngaleyo ndlela isize izinhlangano zomhlaba wonke ukuhlangabezana nezidingo zazo zocwaningo lwemakethe.I-VMI inikeza ukubuka konke kanye nesimo sokuncintisana somhlaba sezifunda, amazwe, izingxenye zemakethe kanye nabadlali abakhulu ezimakethe ezisafufusa kanye nezimakethe ze-niche.

Ucwaningo lwemakethe oluqinisekisiwe luhlinzeka ngezixazululo zocwaningo lokuhlaziya oluthuthukisiwe ngenkathi luhlinzeka ngocwaningo olunolwazi.Sinikeza imininingwane ngamasu nokuhlaziywa kokukhula, idatha edingekayo ukuze kuzuzwe imigomo yenkampani, nezinqumo ezibalulekile zemali engenayo.

Abahlaziyi bethu abangama-250 namabhizinisi amancane naphakathi bahlinzeka ngezinga eliphezulu lobuchwepheshe ekuqoqweni kwedatha nasekulawuleni, kusetshenziswa ubuchwepheshe bezimboni ukuqoqa nokuhlaziya idatha enomthelela omkhulu nezigaba zemakethe ezingaphezu kuka-15,000.Abahlaziyi bethu baqeqeshelwe ukuhlanganisa amasu esimanje okuqoqwa kwedatha, izindlela zocwaningo eziphakeme, ubuchwepheshe kanye neminyaka yokuhlangenwe nakho okuhlangene ukuze kuhlinzekwe ucwaningo olufundisayo nolunembile.